2016 fire door safety campaign has biggest impact to date
- High profile backing from the Fire Minister and other VIPs
- Supporters up 35% on previous year
- Campaign reaches more than 8.8 million people through TV, radio and social media – almost double the reach in 2015
- BWF calls for a “year of fire door safety” in 2017
Early evaluation of this year’s Fire Door Safety Week campaign indicates the initiative was the most successful to date, with supporters up by more than a third on 2015 and almost 300% higher than when the campaign first began in 2013.
Fire Door Safety Week ran from 26 September – 2 October 2016, raising awareness of the critical role that fire doors play in saving lives and protecting property.
This year the focus was firmly on fire door safety and knowledge of residents in block of flats and shared accommodation. These are buildings which contain residents who would be difficult to evacuate quickly in a fire emergency and often have a ‘stay put’ fire plan, and where the role of fire doors and fire compartmentation are important in providing safe refuge for residents, holding back deadly fire smoke and toxic fumes until the fire can be bought under control.
There were 39,600 dwelling fires in Great Britain in 2013-14, the equivalent of 108 fires in our homes every day.
Research by the campaign revealed that just a third of the lowest income households renting flats say they have been given information on the emergency fire plan for the building where they live, compared to 88% of tenants on incomes over £100,000 a year. Two out of every nine lower income households living in rented flats who have concerns over fire safety said they were unable to move because they can’t afford to.
The research also showed that more than half of all tenants, and over 70% of lower income tenants, have no idea who the ‘Responsible Person’ is for the building where they live – the person to whom they should usually report their fire safety concerns. Worryingly, 15% of all tenants living in blocks of flats who have got fire safety concerns have never reported those concerns to anyone at all.
This year’s Fire Door Safety Week campaign achieved the active involvement of 174 organisations, including housing and construction companies, fire and rescue services, and a wide range of businesses involved in the fire door supply chain.
It also attracted high profile support from key influencers, including the Fire Minister, Brandon Lewis MP, Ann Jones in the Welsh Assembly Government, the Government’s Chief Fire and Rescue Adviser, Peter Holland CBE, and Dan Daly, Assistant Commissioner for Fire Safety at London Fire Brigade.
Highlights from some of the events and activities during the campaign included:
- A housing association in Sidcup agreed to replace 40-year old damaged front doors with proper fire doors after sustained lobbying by a resident and publicity from the campaign;
- Major contractor Willmott Dixon issued a checklist to 3,000 staff to enable them to check the fire door nearest to them and report any concerns to the building manager;
- A sculpture made from confiscated fire door wedges was unveiled at a BWF-hosted reception to mark the 350th anniversary of the Great Fire of London and was donated to London Fire Brigade;
- Arnold Laver organised a CPD-accredited fire door safety day with Merseyside Fire & Rescue, Lorient, Vetrotech and dormakaba;
- Lorient also organised its own fire door safety event for its customers;
- LABC organised a CPD-accredited seminar for building control professionals, architects and builders;
- London Fire Brigade partnered with BWF-Certifire to run a training day for more than 80 of the capital’s fire safety officers, and a similar training day was organised by Nottingham Fire & Rescue, focusing on the design and installation of fire doors;
- The Association for Specialist Fire Protection organised a fire protection roundtable debate featuring leading names from the world of fire;
- A community safety team from Hampshire Fire & Rescue went out to advise business owners in Cascades Shopping Centre and surrounding stores;
- BWF-Certifire launched its updated Best Practice Guide with new editions for architects, building contractors, loft conversion companies and housebuilders, and also launch a new poster for landlords to use to promote contact details for the Responsible Person.
- Press coverage for Fire Door Safety Week reached an estimated 2.1 million people, and the campaign and its critical safety messages featured in 18 items of radio and TV coverage on the first day of Fire Door Safety Week, reaching an additional 4.6 million people.
These interviews included input from a broader range of spokespeople than in previous years, including from London Fire Brigade, Peter Holland and householders who were themselves directly affected by fire door problems. This broadcast coverage reached an estimated 4.6 million listeners and viewers.
As always, Fire Door Safety Week was huge on social media, reaching another 2.1 million via 1,896 mentions and retweets on Twitter and a very successful ‘Thunderclap’ campaign across Twitter and Facebook, reaching just short of half a million people by this action alone.
The Fire Door Safety Week website attracted more than 5,000 visits including thousands of views for the toolkit which provides free promotional resources for others to use during the campaign.
The dates for next year’s campaign have been set for Monday 25 September to Sunday 1 October 2017.
Hannah Mansell, BWF Technical Manager and campaign spokesperson said:
“We are delighted with the reach of the campaign. There was a real buzz, and by the time we factor in the reach achieved by our supporters’ own communications and other organisations’ newsletters, we are confident we will have reached well over the 10 million mark by the end of the year.
“This year we wanted to look at fire safety in flats as well as buildings where there is a lot of shared accommodation, like homes in multiple occupation. These are often homes for the people with the fewest choices about where they live and the least opportunity to move.
“What we found is that there are massive fire door safety issues still remaining in buildings where we house some of our most vulnerable residents and where it is difficult to evacuate people quickly.
“Our research shows that the poorest in society continue to be at greatest risk from fire, and everything we see and hear about on a daily basis amounts to what can only be described as a widespread dereliction of duty by those responsible for fire safety.
“Fire door safety is not just about one week a year. This is why we are encouraging a proactive approach to embedding fire safety awareness into all areas, launching a year of fire door safety in 2017. We will be doing more to draw attention to fire door safety throughout the whole year, as well as seeking to promote and celebrate those building owners, organisations and landlords who genuinely take their legal and moral duties seriously.”